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Here you will find news about – NEW Products, NEW A‑ROO Company happenings that are ‘newsworthy’ and our Trade Show Exhibition Calendar. There is also a News Archive that contains our older Company News items.

Announcing – All NEW Floral Fashion Collections from A‑ROO Company

Decorative Liner Sheets

Pirouette™ Collection –

Where there was a void, now there is the Pirouette™ Collection – the latest design and floral decorating force from A‑ROO Company.
Energy released by the power of a ballet dance routine – Sissonne en Avant – and moves forward to its audience.
Energy infused into your life and décor – in Ballet a Pirouette is performed en Pointe and is a controlled turn on one leg making single or multiple rotations – whirling, and like a flower in profile advances to a position of an elegant and natural pose.

Flowers and Plants are nature’s gift of beauty to us. This natural beauty is created through the same meticulous preparation that is required in Ballet – an evolutionary botanical process that combines a rhythm, routine and regimen of extreme dedication, discipline of a repetitive nature that hones incredible skills that will make even the most difficult steps and routine look natural and ‘easy.’ Our all new Pirouette™ Collection is homage to all Florists that have spent so much of their lives and time developing and honing their skills – making the most difficult and challenging of floral projects look natural and ‘easy.’

The Pirouette™ Collection’s central design element that resembles both the natural beauty of flowers and plants and the whirling turning rotation of a pirouette in Ballet, brings a fresh look and that inspires. The all NEW Pirouette™ Collection from A‑ROO Company will surely give your creative skills a whirl.

All NEW coordinated items

All NEW Color Palettes - Lime Green, Pink, Purple, Tinsel, Truffle, UV, and Yellow!

Decorative Liner Sheets

Sisalana™ Collection –

There is nothing better than
NATURAL

There is nothing better than
ORGANIC

There is nothing better than
HANDMADE

There is nothing better than the all NEW Sisalana™ Collection from A‑ROO Company.
Sisalana™ is an all NEW wonderfully natural choice for decorating your plants and flowers
Sisalana™ inside
Nature’s natural colors accented with a tight handmade woven pattern will enhance your flowers and plants

Sisalana™ inspiration

All NEW coordinated items

All NEW Color Palettes - Maize, Russet, and Avocado!